New Balance debuts Fearlessly Independent Since 1906

Today, New Balance announced its new global brand platform, Fearlessly Independent Since 1906.

With the goal to defy the conventional values of a global sports company while upholding its rich heritage, New Balance is changing its visual identity.

Seven New Balance ambassadors (including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd) bring the story to life through long and short films, highlighting how they define independence for themselves.

This launch also coincides with the eminent launch of the Fresh Foam LAZR Hyposkin for men and women – available February 15. This special shoe pushes the limits of advanced manufacturing through data inspired design the Fresh Foam LAZR and its HypoSkin upper are engineered for athletes on the move.