Lionel Messi Brings Positive Hydration to Canada with Más+

Soccer legend Lionel Messi has launched Más+ by Messi, a “Next-Generation Hydration Beverage” promising delicious taste without sacrificing health benefits.

Tired of choosing between healthy but bland drinks and sugary, artificial ones? Más+ offers a unique solution. It boasts a balanced blend of electrolytes, vitamins, and minerals, all with natural flavours and no artificial sweeteners or colours. This “Positive Hydration” approach ensures you get the good stuff you need without the junk.

Messi isn’t just lending his name; he’s heavily involved. He co-founded Más+ because, as he says, “everyone deserves a drink with amazing ingredients and taste.” The name itself, “Más+” (Spanish for “more”), reflects his philosophy – more flavour, more quality ingredients, and a positive boost to help you get more out of life.

Más+ comes in four exciting flavours, each inspired by milestones in Messi’s incredible career:

Miami Punch: A refreshing blend of berries and pineapple, reflecting Messi’s new home in Miami.

Orange d’Or: A citrus celebration of Messi’s record eight Ballon d’Or wins.

Berry Copa Crush: Sweet and luscious berries and cherries, honouring Messi’s seven Copa del Rey titles.

Limón Lime League: A zesty tribute to Messi’s time in the UEFA Champions League.

Canadians can be among the first to experience Más+. Here’s how:

Pre-registered users: Starting July 17th, you can pre-register at masbymessi.com to receive a link to purchase the Commemorative Special Edition Variety Packs.

Everyone else: On July 22nd, these packs become available for order at masbymessi.com

Toronto Launch Event: On August 15th, head to Toronto’s Soccer Headquarters Café Diplomatico for a chance to try Más+ and meet fellow fans.

In-Store Launch: Look for Más+ at 7-Eleven locations across Canada starting late August, with Circle K locations in Ontario joining in September.