Celebrate Pride with Purdys Chocolatier and The Get REAL Movement

Purdys Chocolatier has introduced the Ultimate PRIDE Bar to celebrate Pride month. The Ultimate PRIDE Bar is made with Purdys Chocolatier’s classic vanilla ice cream bar triple-dipped in dark or white chocolate and rolled in chopped roasted nuts or naturally-coloured sprinkles.

The best part? For every Ultimate PRIDE Bar sold, Purdys Chocolatier will donate $1 to The Get REAL Movement, a Canadian non-profit organization that works to combat 2SLGBTQ+ discrimination, racism, and bullying in schools, summer camps, and workplaces.

The Ultimate PRIDE Bar is available now at Purdys Chocolatier shops across Canada. It retails for $6.75, and each bar includes a chocolate of your choice from the case. Purdys Chocolatier is aiming to reach a donation goal of $40,000 during the month of June.