Beyond Meat brings Beyond Breakfast Sausage Links to Canada by giving away free plant-based sausages

With nearly half the country starting to add plant-based proteins into their diets, Beyond Meat is bringing Beyond Breakfast Sausage Links to Canadian grocery stores for the first time.

This new delicious plant-based breakfast item is launching as more than a third of Canadians admit they’re not getting enough sleep and approximately the same amount of Canadians believe that a well-balanced breakfast can improve how they feel throughout the day. Enter Beyond Breakfast Sausage Links — the missing link between the sleep Canadians need tonight and the better-for-you breakfast that fuels tomorrow.

On October 14, Beyond Meat will launch Sleep for Sausage — a nationwide campaign that will reward Canadians for getting a good night’s sleep with free Beyond Breakfast Sausage Links. Here’s how it works:

Fans can receive one Beyond Breakfast Sausage link for every hour of sleep they clock — sleep eight hours, receive eight delicious Beyond Breakfast Sausage Links in return.

To participate, Canadians can visit www.sleepforsausage.com to upload their sleep tracking proof and claim their free Beyond Breakfast Sausage Links.

For those in Toronto, a Sleep for Sausage truck will be visiting neighbourhoods from October 14-17. Track the truck’s location via www.sleepforsausage.com.

For Canadians that agree getting enough sleep and eating well are important parts of maintaining a healthy lifestyle – it just got a whole lot easier. Beyond Breakfast Sausage Links are a better-for-you breakfast option with 12g of protein per serving and 35% less sodium than the leading brand of pork sausage. Plus they are now available at all major retailers across Canada!