Campari launches its first-ever Campari Negroni Ready to Enjoy in Canada

Campari Canada launched its latest offering; the Campari Negroni Ready to Enjoy (RTE). The new RTE is now available in Ontario, Alberta and British Columbia. Canadians can expect to see the product on shelves across most provinces later this year.

The Campari Negroni Ready to Enjoy is the perfect way to enjoy an expertly crafted cocktail as an aperitivo, during dinner, or at parties. Negroni, invented in Florence in 1919 by Count Negroni, was created by chance when Count asked the barman to add a touch of gin rather than soda to his Americano. The new RTE is made using the same iconic ingredients as the original Negroni, with Campari as the key ingredient, and is designed to make four perfect serves.

“The Negroni has remained front and centre in cocktail history and is now ranking first as the world’s best-selling classic cocktail according to Drinks International,” said David Allard, VP of Marketing, Campari Canada. “We’re thrilled to give Campari enthusiasts access to the unique and distinctive taste of Negroni through this new Ready to Enjoy cocktail, which can be easily served and enjoyed.”

Simple yet balanced, the new Campari Negroni offers a crafted blend of juniper and sweet citrus notes, mixed with herbs and spices to develop into a long-lasting smooth bittersweet finish. The RTE is 26% ABV and is true to the century-old recipe that remains unchanged to this day. The recipe combines Campari – the defining ingredient, with London Dry Gin and Cinzano Sweet Red Vermouth. To create, simply pour over ice in a rock tumbler glass, stir and garnish with a slice of orange. Effortlessly enjoyed, the beloved cocktail also pairs perfectly with dinner or during aperitivo hour at home, bringing to life your favourite cocktail bar experience.