The first South Asian Fashion Week brings opulence into mainstream style

Rich fabrics, ornate beading, intricate embroidery and bespoke cuts will dominate the runway at the first South Asian Fashion Week (SAFW) from March 2 to 4, 2018 at the Hard Rock Casino Vancouver (2080 United Blvd. Coquitlam, BC). Tickets are now available at www.safw.ca

“Cultural appropriation is a hot button issue, especially in fashion. At SAFW, we want to give everyone the permission to freely explore wearing traditional South Asian apparel. Guests can support our incredible community of local South Asian designers and retailers by investing in made-to-order pieces that can add a touch of opulence to anyone’s wardrobe,” says co-founder Cindy Khella. “We invite everyone to celebrate the artistry of South Asian fashion and design on the runway, and in the streets.”

The three-day fashion affair kicks-off on Friday, March 2 with an evening gala which includes a private fashion viewing. On Saturday, March 3 and Sunday, March 4, guests will behold captivating sartorial creations by top local designers showcasing on the runway. Guests can also meet the designers and peruse the SAFW showroom, featuring curated local, independent clothing, jewelry and beauty brands that will be available for purchase on site.

“We want to challenge and expand people’s imagination to go beyond Bollywood when it comes to South Asian fashion. South Asia is highly diverse, and includes Pakistan, Afghanistan, Nepal, Bhutan, Bangladesh and Sri Lanka, not just India,” explains co-founder Farah Hasan. “The first edition of SAFW will have a particular focus on Indian and Pakistani fashions. In future editions, we hope to highlight other parts of the region.”

Participating Designers
Armaan
Baynes + Baker
Bombay Beauty Co.
Bombay Couture
Broken Halo Boutique
House of Raina
Indochino
Lime and Coco
Mehnaz Fine Jewels
Mine Of Design
Obsession Jewels
Sunny’s Bridal
Trendz Co
Wellgroomed
Zuri Design